With reach to 212,400 unique individuals across residential new construction, Builder is the leading media brand for the home building industry.

Builder is unmatched in reaching America’s top home building executives. A recent BPA Brand Audit reports that 68.1% of the brand’s reach composition (144,603) extends to builders, builder/developers, general contractors and remodelers engaged in building activities. 123,855 (58.3%) are owners, partners, corporate executives, directors and general managers.

Builder is the first and only media brand in the residential construction industry to provide audited brand reach reporting from BPA.

Source: BPA Brand Audit Report, June 2011