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EDUCATION AND TRAINING

Powered by Hanley Wood University, the Builder Training Institute is the premier destination for construction professionals seeking training programs and continuing education. With a new audience-specific approach to delivering content, this provides even greater opportunity to reach and impact your target audiences with prominence.

 

Course Development
The Builder Training Institute offers a variety of education/training formats to meets the needs of residential building and design professionals anytime, anyplace. Sponsorship of these distinct programs affords the opportunity to reinforce thought leadership to a targeted audience actively seeking professional education and training. This directly translates into premium value, enhanced ROI and dynamic lead generation. Formats include PowerPoint with Audio, Print CEU and PDF.

 

Course Extensions
The Builder Training Institute offers a variety of options for extending and enhancing the strategic value of existing course content. With our course extension programs, sponsors have the ability to adapt existing materials for greater reach, impact and ROI. Programs include course modification, hosting and promotion elements.

 

Course Enhancements
The Builder Training Institute provides opportunities for sponsors to elevate and extend the impact of course sponsorship. Ask your Regional Sales Director for more information.

  • Premium sponsor profile
  • Course translation
  • Additional course promotion/market cross promotion

 

Custom Learning Management System
The Builder Training Institute provides you with the ability to develop and deploy a customized eLearning management system that delivers your coursework and training programs with impact. Designed to reflect your brand, this turnkey platform is fully-hosted, managed and supported to enhance your strategic business initiatives.

Deliver strategic content

  • Industry education
  • Product demos and training
  • New product launches
  • Staff training

Target specific audiences

  • Customers and prospects
  • Channel partners
  • Dealers/distributors
  • Internal sales and marketing team


Newsletter Advertising

The Builder Training Institute offers targeted advertising opportunities in its newsletter, delivered monthly to the in-box of more than 50,000 home building professionals. Each edition presents relevant content and a summary of the latest courses available and offers a distinct opportunity to reinforce your strategic message, while driving additional traffic to your course content.


For more information about integrating training and education into your marketing strategies, contact Jim Bagan at 773.824.2428 or jbagan@hanleywood.com.