PRINT RATES

Download the Builder 2012 Rate Card

2012 National Advertising Rates (Gross)

Ad Type	Open Rate	Bronze	Silver	Gold	Platinum	Diamond
Full Page	$17,170	$15,965	$14,770	$13,565	$12,365	$11,160
2/3 Page	$12,910	$12,005	$11,100	$10,200	$9,295	$8,395
1/2 Page Island	$12,130	$11,280	$10,430	$9,590	$8,735	$7,890
1/2 Page	$9,725	$9,040	$8,365	$7,675	$7,000	$6,320
1/3 Page	$7,305	$6,795	$6,280	$5,775	$5,265	$4,745
1/4 Page	$5,645	$5,255	$4,855	$4,460	$4,065	$3,670

Color: Black & White: Deduct 15% per page;
2 Color Process: Deduct 10% per page;
PMS Color: Add 15% per page

2012 Cover Rates (Non-cancelable)

Ad Type	1x
Inside Front Cover	$28,585
Inside Back Cover	$25,690
Back Cover	$30,400

2012 Classified Rates (Net)

Ad Type	1X	6X	12X
1/3 Page	$4,745	$4,565	$4,400
1/6 Page	$2,230	$2,025	$1,815
1/8 Page	$1,845	$1,670	$1,465
1/12 Page	$1,295	$1,180	$1,045
EZ Ad	$705	$640	$570

2012 Buyer’s Guide (Net)

Ad Type	1x	2x	3x
6/9 Page	$5,125
3/9 Page	$2,560
2/9 Page	$2,025
1/9 Page	$1,365	$1,020	$850

2012 Product Literature Rates (Net)

Ad Type	1X	6X	12X
1/8 Page	$4,395	$4,310	$3,710
1/4 Page	$2,885	$2,730	$2,445

 

 

ONLINE RATES

Website

Run-of-Site	Size	CPM (net)
Half Page	300 x 600	$124
Leaderboard (Top)	728 x 90	$70
Leaderboard (Bottom)	728 x 90	$50
Medium Rectangle	300 x 250	$70
Advertorial	150 x 150	$70

Rich Media	CPM (net)
Commercial Break (interstitial)	$160
Leaderboard Dropdown (auto-initiated)	$100
Leaderboard Dropdown (user-initiated)	$70
Peel Back  (user-initiated)	$48
Roadblock (option 1)	$262
Roadblock (option 2)	$360

	Rates (net)
Online Sponsorships	Standard	Premium
Custom Photo Gallery	$7,500	$12,500
Industry Center	$9,000	$15,000

e-Newsletters

			Rate (net)
	Frequency	Circulation	Primary Sponsorship	Secondary Sponsorship
Builder Pulse	Daily	100,000	$1,800	$900
Builder Business Update	Daily	85,000	$1,950	$975

Web Events

	Rates (net)
Event Type	Standard	Premium
Editorial Webinar	$10,800	$19,800
Advertorial Webinar	$11,900	$14,900
Sponsor Showcase	$19,900	$28,900
Sponsor Video/Whitepaper	$2,520	$12,000

Digital Edition

	Rate (net)
1x sponsorship	$7,500

BUILDER TV

	Rate (net)
2 week sponsorship	$8,600
4 week sponsorship	$16,100