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Download the BUILDER 2010 Rate Card


National Advertising Rates (Gross)

Ad TypeOpen RateBronzeSilverGoldPlatinumDiamond
Full Page$16,355$15,205$14,065$12,920$11,775$10,630
2/3 Page $12,295$11,435$10,570$9,710$8,855$7,995
1/2 Page Island $11,555$10,745$9,935$9,130$8,320$7,510
1/2 Page $9,260$8,610$7,965$7,310$6,665$6,020
1/3 Page$6,960$6,470$5,980$5,500$5,010$4,525
1/4 Page$5,375$5,000$4,625$4,245$3,870$3,495
Color: Black & White: Deduct 15% per page; 2 Color Process: Deduct 10% per page; PMS Color: Add 15% per page

Cover Rates (non-cancelable) 1x
Inside Front Cover$27,225
Inside Back Cover$24,465
Back Cover$28,950

Product Literature (net)1X6X12X
1/8 Page $2,885 $2,730 $2,445
1/4 Page $4,395 $4,310 $3,710
Classified (net)1X6X12X
1/3 Page$4,745$4,565$4,400
1/6 Page$2,230$2,025$1,815
1/8 Page$1,845$1,670$1,465
1/12 Page$1,295$1,180$1,045
EZ Ad $705 $640 $570
ePostCard (net)4C2CBW
Standard$3,185$2,865$2,705
Jumbo$4,030$3,630$3,425
Buyer's Guide (net)1x2x3x
6/9 Page$5,125  
3/9 Page$2,560  
2/9 Page$2,025  
1/9 Page$1,365$1,020 $850