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PRODUCTION SPECS
Builder Magazine Specifications
| Full Page (Trim Size) |
8 1/2" |
10 1/2" |
| Full Page (Live) |
8" |
10" |
| Full Page (Bleed) |
8 3/4" |
10 3/4" |
| Spread (Trim Size) |
17" |
10 1/2" |
| Spread (Live) |
16 1/2" |
10" |
| Spread (Bleed) |
17 1/4" |
10 3/4" |
| 2/3 Page |
5" |
10" |
| 1/2 Page Horizontal (Trim) |
8 1/2" |
5 1/8" |
| 1/2 Page Horizontal (Live) |
8" |
4 7/8" |
| 1/2 Page Horizontal (Bleed) |
8 3/4" |
5 1/4" |
| 1/2 Page Horizontal (Non Bleed) |
8" |
4 7/8" |
| 1/2 Page Island (Non Bleed) |
4 5/8" |
7" |
| 1/2 Page Vertical (Non Bleed) |
3 3/4" |
10" |
| 1/3 Page Vertical (Non Bleed) |
2 1/2" |
10" |
| 1/3 Page Square (Non Bleed) |
4 5/8" |
4 7/8" |
| 1/4 Page Vertical (Non Bleed) |
3 3/4" |
4 5/8" |
Safety: 1/4" from trim on all sides
Bleed: Add 1/8" to all four sides
Builder Online Specifications
| Leaderboard |
728 x 90 |
| Medium Rectangle |
300 x 250 |
| Half Page |
300 x 600 |
| Advertorial |
150 x 150 image, 10 word headline, 50 words of copy and URL |
| Rich Media Ads |
| Commercial Break (interstitial) |
600 x 600 |
Leaderboard Dropdown
(user-initiated) |
728 x 90 opens to 728 x 360 |
Leaderboard Dropdown
(auto-initiated) |
728 x 90 opens to 728 x 360 |
| Peel Back (user-initiated) |
100 x 100 opens to 600 x 600 |
| Roadblock – option 1 |
728 x 90, 300 x 250 upper, advertorial |
| Roadblock – option 2 |
728 x 90 and 300 x 600 (no lower 300 x 250 ad will appear) |
| e-Newsletters |
| Primary Sponsorship: Builder Pulse and Builder Business Update |
600 x 90 above the masthead, 300 x 250 within the content, 10 word headline, 50 words of copy and URL |
| Secondary Sponsorship: Builder Pulse and Builder Business Update |
300 x 250 image, 10 word headline, 50 words of copy and URL |
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