Home Audience Editorial Rates Contacts
PRODUCTION SPECS

BUILDER Magazine Specifications

  WIDTH DEPTH
Full Page (Trim Size) 8 1/2" 10 1/2"
Full Page (Live) 8" 10"
Full Page (Bleed) 8 3/4" 10 3/4"
Spread (Trim Size) 17" 10 1/2"
Spread (Live) 16 1/2" 10"
Spread (Bleed) 17 1/4" 10 3/4"
2/3 Page 5" 10"
1/2 Page Horizontal (Trim) 8 1/2" 5 1/8"
1/2 Page Horizontal (Live) 8" 4 7/8"
1/2 Page Horizontal (Bleed) 8 3/4" 5 1/4"
1/2 Page Horizontal (Non Bleed) 8" 4 7/8"
1/2 Page Island (Non Bleed) 4 5/8" 7"
1/2 Page Vertical (Non Bleed) 3 3/4" 10"
1/3 Page Vertical (Non Bleed) 2 1/2" 10"
1/3 Page Square (Non Bleed) 4 5/8" 4 7/8"
1/4 Page Vertical (Non Bleed) 3 3/4" 4 5/8"
Safety: 1/4" from trim on all sides
Bleed: Add 1/8" to all four sides


BUILDER Online Specifications

Product Specs
Run of Site - Standard Banner Ads
Leaderboard 728 x 90
Medium Rectangle 300 x 250
Half Page 300 x 600
Roadblock 1 728 x 90 + 300 x 600
Roadblock 2 728 x 90 + 300 x 250
Rich Media Ads
Expandable Leaderboard (click initiated) 728 x 90 opens to 728 x 360
Expandable Leaderboard (auto initiated) 728 x 90 opens to 728 x 360
Expandable Rectangle (click initiated) 300 x 250 opens to 610 x 250
Peel Back 100 x 100 opens to 600 x 600
In-Banner Video 300 x 250 or 728 x 90
Pre/Post Roll Ad 600 x 450
High Impact Units
Interstitial 600 x 600 max
Billboard 970 x 250
Persistent Footer 728 x 90
Footer 2 300 x 100
Pushdown 970 x 90 expands to 970 x 415
Wallpaper 1600 x 1024 max
Nanosite Rich Media, 300 x 600
Portrait Rich Media, 300 x 1050
The Gauge 300 x 600
Mobile
Leaderboard 320x50
e-Newsletter Ad
Primary Sponsorship Masthead 600 x 90 + first box 300 x 250
Masthead 600 x 90
Box 1-4 300 x 250