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BUILDER Print Specs
| Full Page (Trim Size) |
8 ½" |
10 1/2" |
| Full Page (Live Area) |
8" |
10" |
| Full Page (Bleed) |
8 ¾" |
10 3/4" |
| Spread (Trim Size) |
17" |
10 1/2" |
| Spread (Live Area) |
16 ½" |
10" |
| Spread (Full Bleed) |
17 ¼" |
10 3/4" |
| ½ Page Horizontal
Spread (Non Bleed) |
16 ½" |
4 7/8" |
| ½ Page Horizontal
Spread (Trim Size) |
17 |
5 1/8 |
| ½ Page Horizontal
Spread (Live Area) |
16 ½ |
4 7/8 |
| ½ Page Horizontal
Spread (Bleed) |
17 ¼ " |
5 9/16" |
| 2/3 Page Vertical (Non
Bleed) |
5" |
10" |
| ½ Page Island (Non
Bleed) |
4 5/8" |
7" |
| ½ Page Horizontal
(Trim Size) |
8 ½" |
5 1/8" |
| ½ Page Horizontal
(Bleed) |
8 ¾" |
5 1/4" |
| ½ Page Horizontal
(Live Area) |
8 |
4 7/8 |
| ½ Page Horizontal
(Non Bleed) |
8" |
4 7/8" |
| ½ Page Vertical (Non
Bleed) |
3 ¾" |
10" |
| 1/3 Page Vertical (Non
Bleed) |
2 ½" |
10" |
| ¼ Page Vertical (Non
Bleed) |
3 ¾" |
4 5/8 |
| 1/3 Page Square (Non Bleed) |
4 5/8" |
4 7/8" |
Safety: 1/4" from trim on all sides.
*Specs effective with April 2009 issue.
BUILDER Online Specs
| Run of Site - Standard Banner Ads |
| Leaderboard1 |
728 x 90 or 468 x 60 |
| Sponsor Spotlight / Advertorial |
150 x 50 image, 10 word headline, URL |
| Medium Rectangle1 |
300 x 250 |
| Medium Rectangle2 |
300 x 250 |
| Half Page Ad |
300 x 600 |
| Skyscraper Banner Ad |
160 x 600 |
| Roadblock |
| Roadblock Option1 |
728 x 90, 300 x 250 upper, 300 x 250 lower |
| Roadblock Option 2 |
728 x 90, 300 x 600 (no lower 300 x 250 ad will appear) |
| Rich Media Banner Ads |
| Commercial Break (Interstitial) |
600 x 600 |
| Leaderboard Dropdown - user initiated |
728 x 90 & 728 x 360 |
| Peel Back - auto initiated |
100 x 100 & 600 x 600 |
| Peel Back - user initiated |
100 x 100 & 600 x 600 |
| Builder Business Update e-Newsletter |
| Builder Business Update |
180x150, 10 word headline, 75 words of copy, URL |
*All ads must have defined borders, maximum of 3 animation loops.
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